Season Opening Campaign

2020 Schauspielhaus Zürich

This campaign for the Schauspielhaus Zürich, realized in collaboration with art director Laurenz Brunner, features the theater's ensemble and invites the audience to come back for the season opening. The emphasis was distinctly on the individual characters; the people on stage.


2020 Independent

A herbarium (from lat.: herba = herb) is a collection of mostly dried and pressed plants or parts of plants for scientific purposes or for botany at an amateur level. Here: Flowers from Gspon in Valais, Switzerland.

Such Feeling

2019 Kunsthalle Basel

The Polish-British artist and choreographer Alex Baczyński-Jenkins deploys micro-gestures, dance, and minimal sets to trace desire, alienation, and collectivity. His practice is specifically concerned with the mediation and politics of queer desire, staging affect and intimacy through live performance. Here: Until a thousand roses bloom (with Warsaw in the background).

Bodies in Motion

2019 Independent

A series of different stagings, which focus on the spontaneous during the encounter between photographer and model. The image sequences of photography and moving image constitute a more holistic portrait.

The Show's Over

2020 Schauspielhaus Zürich

In March 2020, Wu Tsang and her collaborators Moved by the Motion shot a film titled The Show's Over with the ensemble of Schauspielhaus Zürich. The piece was inspired by the poem come on, get it by Fred Moten and the Report from Occupied Territory by James Baldwin, exploring underground streams of resistance and the politics of (in)visibility. Here: The Show's Over set and behind the scenes.

Post Intimacies

2020 Independent

As a spontaneous reaction to the isolation experienced during lockdown in spring 2020, the Post Intimacies series focuses on depicting youth. Models were photographed via zoom using a variety of artificial backgrounds as an escape from the boredom caused by isolation at home.

Selection of Portraits


Cassidy Toner for ODDA / Hannelore Elsner for ZEITmagazin / Sheela for ZEITmagazin / Bunny Rogers for F.A.Z. / Carina / Max and David / Malaika / Loredana for Das Magazin / Teruko Yokoi for Das Magazin / Sylvaine Faligant / Nativ for Republik / Kübra Gümüşay for die dame / Cathy and Joel for ZEITmagazin / Kristina / Grażyna Kulczyk for Graubünden Tourismus / Titilayo Adebayo for Schauspielhaus Zürich / Leopold and Angelina for Emalin / Anisa for ZEITmagazin

Franz Erhard Walther

2020 Haus der Kunst Munich

The artist Franz Erhard Walther is best known for his wall-hung or floor-bound cloth works that are meant to be activated in particular ways by visitors or “users.” In this way, they challenge the viewer's understanding of a traditional pictorial logic. The body becomes a medium in how it transforms life processes into images. Here: Franz Erhard Walther activating his artworks.

Hüere Güet

2019 NZZ Stil

The Valais is still one of the most underestimated cantons in Switzerland, but it does not have to hide its natural beauty. Deep gorges, massive alpine panoramas, green meadows adorn the Valais. Staging Swiss fashion in this setting on a road trip was therefore an obvious choice for an exclusive editorial for NZZ Stil.

Seasonal Magazine

2019 Stadttheater Ingolstadt

Once a year, each theater produces its very own seasonal magazine and portrays the ensemble of the house. Under the 2019 motto Love, not only the actors but all 173 employees of the Stadttheater Ingolstadt were portrayed in collaboration with art director Ronnie Fueglister.


2020 Johanna Gauder

The new collection by Berlin-based jewelry designer and goldsmith Johanna Gauder highlights chain elements and brings solid, larger silver elements into play.

Pretty Unimpressed

2018 UBS / Wirz

Reaching out to young people was the primary focus of this campaign. The answer: you simply let them have their say and judge the banking products. Authentic and direct, mercilessly honest and rather "unimpressed".

Diana Pfammatter is a Swiss photographer with a focus on reportage and portraits for both magazines and commercial clients. Her aim is always to use photographs to tell a story, to seek coincidences and capture them at the right moment. Her spontaneous and natural approach is accentuated by a clean aesthetic, resulting in uniquely intimate portrayals focused on the subject, not on staging. She is living between Switzerland and Berlin.

Selected clients and publications:
– Das Magazin
– Deutsche & Japaner
– die dame
– Dummy magazine
– Gucci
– Haus der Kunst Munich
– Johanna Gauder
– Kunsthalle Basel
– Lufthansa Womans World
– ODDA magazine
– Portikus
– Raffinerie
– Republik
– Schauspielhaus Zürich
– Studio Andreas Wellnitz
– Studio Yukiko
– Viola Beuscher Ceramics
– Vogue Germany
– Wirz communications
– ZEITmagazin



All Images © Diana Pfammatter

Design: Ronnie Fueglister
Code: Kenn Hartwig

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