Streetstyle Story
2024 ZEITmagazin
"Others might think that I don't dress according to my age. I don't follow norms or trends, I have my own style. And it has always been like that."
What does age have to do with fashion? Together with author Amelie Apel we asked people over the age of 69 in the streets of Berlin how they decide what to wear and how their relationship to clothes has changed over the years.
Nora Turato
2024 Family Style Magazine
I photographed artist Nora Turato for Family Style Magazine (Fall 2024).
Selection of Portraits
Ongoing
Lucie Meier for SGPD, Isabel Seiffert, Aino Laberenz for ZEIT, Josh Johnson for Das Wetter, Nazanin Noori for zweikommasieben, Ilko Kowalczuk for Freitag, Bonaventure Soh Bejeng Ndikung for ZEITmagazin Mann, Max Paul for ZEIT, Hira Nabi for Art Review, Kali Malone for The Wire, Enno, Rosa-Lin, Moubi, Anina & Pauline, Baby B3ns for ZEIT, Arnold Dreyblatt for The Wire, Westbam, Nazanin Noori, Sarah Farina & Laura Aha for Polyton, Sung Tieu, Cathy & Joel for ZEITmagazin, Tilda Swinton
Hanging, Holding, Draping, Dancing, Falling
2022 MacGuffin
The chain as an object of connection, how it interacts with the body and clothing, how it tumbles and clings together.
Styled by Gesine Försterling, Art Direction by Sandra Kassenaar
Artist Portraits
2024 DAAD
The DAAD Artists-in-Berlin Program is one of the most renowned residency programs for international artists and cultural practitioners in the fields of visual arts, film, literature, and music & sound. Each year, it awards residencies in Berlin to around twenty outstanding cultural producers. I protraited all the current 2024 residents.
Tashkent
2024 Independent
A short trip to Tashkent, the capital city of Usbekistan. A journey full of many amazing encounters and discoveries.
Ensemble
2022 Schauspielhaus Zürich
In collaboration with art director Laurenz Brunner and editor Mathis Neuhaus, as well as hair and make-up artist Helve Leal, we have co-created a new series of portraits featuring the ensemble of the Schauspielhaus Zürich for the new 2022/23 annual season magazine, depicting a wide range of emotions.
Artist Portraits
Since 2022 CCA Berlin
CCA Berlin is a new non-profit Center for Contemporary Arts. Since its opening in early 2022, I have been part of this great institution and portray the artists and curators.
F250 Sonny
2024 Freitag
For the launch of the F250 Sonny bag, I shot this campaign with local people from Basel, Switzerland. We tell the story of creatives and have developed a photo series that is approachable and captures the personality of each individual.
There’s a casual immediacy in Diana Pfammatter’s photos. A blurred hand, a pizza box, unruly, stray hairs. Direct gazes, fragile gestures, expectant poses. The protagonists of the Swiss photographer’s portraits stand, sit and run through her images as if trying on future versions of themselves. Pfammatter, who now lives and works in Berlin narrates with caution, generosity and warm-hearted honesty. Free from formal dogma, she makes technical decisions regarding light, composition and color according to the situation, always maintaining focus on the individual. Her photography attests to the constant struggle between supposed authenticity and the performance of her subjects – or maybe just to humanity in the 21st century itself. (Hilka Dirks)
Selected clients and publications:
– ArtReview
– Das Wetter
– Dior
– Elephant Magazine
– Family Style Magazine
– Freitag lab
– frieze magazine
– Kunsthalle Basel
– MacGuffin
– ODDA
– Republik
– Schauspielhaus Zürich
– Studio Andreas Wellnitz
– Studio Yukiko
– The Wire
– Uniqlo
– Vogue Germany
– Zalando
– ZEITmagazin
Contact:
+41 78 8479500
+49 151 23320032
hello@dianapfammatter.ch
Instagram
All Images © Diana Pfammatter
2025
Design: Ronnie Fueglister
Code: Kenn Hartwig